To finish the year in true Splendour - Who wouldn't want that? The African woman was put in the spotlight to shine in all her glory during this season of celebration. The presence of a man in the background was a first for Vlisco in this campaign - a playful hint at the prominent role woman are playing in the growing African economies. Festive fabrics and fashion, interactive content and even festive packaging were designed to ensure all details were full of Splendeur. 

Client/Employer: Vlisco | Art Direction: Angela Kilcoyne | Photography: Fritz Kok | Film Direction: Angela Kilcoyne & Remko Schnorr | Music: Stainless Sound

Poppies in July: home furnishings for a brighter life.

This furnishings brand creates handcrafted home décor, which combine a melting pot of old and new, diverse cultures, craft and vibrant colours. The 3 well-travelled, Greek, female founders, have brought their wealth of interior experience, travel stories and energy to bring this brand to life. Working with artisan women and providing them and their crafts with a future is at the core of their purpose.

Task: Brand positioning & ID development

The Herald Tribune and several International newspapers were attributing growth in Africa to the rise of female entrepreneurs. Increasingly, African woman are taking the welfare of not only their families but their countries in their own hands. Vlisco Women's Month is a tribute to these women in Central and Western Africa who dare to dream and strive for a better life and continent. Key influential women were nominated as Vlisco ambassadors for their great work in the community.  The campaign is for a month around March 8th - International Woman's Day, but the ambassadors reign for at least one year during which regular activities and events are undertaken to inspire others to follow their dreams. Vlisco also awards rising fashion designers with a fund and training to ensure their future success.  It is claimed that this yearly campaign 'opened doors' for all participants to achieve even greater success in their businesses and charities. The positive effect is immense. For more details go to dream.vlisco.com.

Client/Employer: Vlisco | Strategy & concept: Angela Kilcoyne | Photography 2016: Alique | Film Direction 2016: Angela Kilcoyne & Tijl van Nijhe | Film Direction 2015: Angela Kilcoyne & Tijl van Nijhe | Music: Stainless Sound

Sneaker culture is street wise and smart and this concept needed to speak to sneaker freaks obsessed with 'exclusives'.  Foot Locker needed a less commercial communication platform in Europe to promote the exclusive trainers they had each season. This 'tool' needed to be relevant in-store and outside, where it could be used in varying communications to stand out from the competition. Fans who understood the sneaker culture would understand a code language and so Locker 35 was born for instore and just 35 for outside. Decide yourself why 35!

Client/Employer: Johnson & Wolverton

FEREA is a high-end fashion brand, launched in 2016, for the woman who blends timeless style with attitude. Combining exquisite, natural materials, such as fur, leather, silks and wool, with expertise and craftsmanship, FEREA transforms timeless silhouettes into captivating and unique garments.  FEREA required a captivating brand story to match the garments they are making. Brand values were developed as filters for all decision making and to focus the creative Dutch duo, behind this International brand, on achieving their strategic goals for the future.

Deliverables: Brand strategy, values and copy writing.

Client/Employer: FEREA
 

Vlisco's story is as unique and colourful as its intricately crafted fabrics. Everyone who has worn, bought, sold or worked with Vlisco has their own personal stories to tell.  Stories that not only fill the archives of Vlisco but exist worldwide and online. In an attempt to share this incredible brand story with others, a book and film were made composed of archive images, films, insights and quotes. The 10 Facts About Vlisco is a fleeting glimpse and journey into the colourful Vlisco world.

Enjoy!

Client/Employer: Vlisco

Stefanaki is an exclusive interior styling and furnishings specialist in Athens, Greece.  This family business required a new brand positioning and identity. Their colourful and warm approach to living is translated into this identity, emphasizing their strength in transforming houses into homes.

Client/Employer: Stefanaki | Collaboration with Design & Ad agency, Fellows. 

Vlisco is entwined in the circle of life for West and Central African women. From birth, and at special moments throughout life, Vlisco is worn with pride.  Mothers share from early on the special bond they have with Vlisco fabrics and the stories and memories they hold. During varying seasonal campaigns, Vlisco paid hommage to the magical relationships of Mothers and daughters through the ages; from the small child to the distant teenager and young adults.

Client/Employer: Vlisco | Photography: Sabriana Bongiovani | Film: Angela Kilcoyne & Remko Schnorr | Music: Stainless Sound

In 2000, Mexx was looking to reaffirm who they were as a fashion brand and retailer.  Rattan Chadra's challenge to Johnson & Wolverton was to bring back the magic. The idea that 'Mexx is a kiss' in all they do was the start of aligning fragmented brand communications and adding the desired sparkle.  'MEXX is a kiss' could be used to add magic to communications but also to guide many decisions, from product choices and retail environment to sub-brand strategy.

A magical Mexx kiss moment was when kiss flags were handed out to the public celebrating the Royal wedding of Prince Alexander and Princess Maxima of the Netherlands. With thousands of screaming people waving Mexx kiss flags, the newlyweds kissed on the balcony of the royal palace.  A magical moment with added spark.

Client/Employer: Johnson & Wolverton

Throughout the years, Vlisco, has played a key role in defining fashion identity in West and Central African with their vibrant and original designs and textiles. These designs have been awarded names and meanings through the ages. Vlisco has literally become woven into African culture and storytelling. The campaigns and collections shown here pay homage to varying eras in Vlisco's history. From the late 1800's, with the arts and craft movement, to the swinging sixties and rock and roll of the 50s - these true works of art reflect upon Vlisco's role, then as now, in defining fashion history.

Client/Employer: Vlisco | Film direction: Remko Schnorr & Angela Kilcoyne | Photography: Fritz Kok - 50's & 60's; Koen Hauser - Hommage á l'art & Arts and Craft

Artemis & Apollon, Mystical fashion for legendary kids.

Children love stories and Greek mythology has some special adventures to share. Stories of heroes with special powers, who conquer fears and foes alike. The appeal of these stories have never lost their shine, nor the characters their charm. It is time to cherish the good things of the past and bring them to life for the future – in a quality, kid’s clothing brand.

Task: Brand positioning, ID development, Marketing & Sales advice.

LEGO, Let's play ...Minifigure spotting! Spot them before they get you. For the 25th anniversary of Lego Minifigures, an invasion of Minifigures would appear, randomly, secretly. You just had to spot them! This guerilla concept had a multimedia approach and encouraged kids to get outside and spot the Lego Minifigure.

Client/Employer: Kubic.

Welcome to the colourful world of Vlisco. Vlisco traditionally makes their own dyes to ensure unique shades and colour fastness in the African sun. For the first time in their 170 years history, Vlisco launched 'pastels' into the range of fabrics. This 'Bloom' collection reflected on the continual blossoming of women throughout their lives and their eternal femininity.  This 360 campaign included Vlisco's own fashion looks, ATL media, the much love V-inspired magazine and a fully integrated digital campaign with online tutorials and sewing tips for consumers wanting to blossom as dress makers themselves.

Client/Employer: Vlisco | Concept: Angela Kilcoyne | Photography: Barrie Hullegie | Film Direction: Angela Kilcoyne & Remko Schnorr | Music: M-ost

Amstel Lite is the perfect after work tipple! You can enjoy a beer without arriving at the creche or the gym with alcohol oozing from every pore. With this in mind, we honed in on buzzing, dynamic companies throughout the main cities in Holland and personally delivered a fully stocked, Amstel Lite mini bar, to the office party animal. As a social beast they wasted no time in sharing an Amstel Lite moment with colleagues and mates.

Client/Employer: Eurizon