Welcome to the colourful world of Vlisco. Vlisco traditionally makes their own dyes to ensure unique shades and colour fastness in the African sun. For the first time in their 170 years history, Vlisco launched 'pastels' into the range of fabrics. This 'Bloom' collection reflected on the continual blossoming of women throughout their lives and their eternal femininity. This 360 campaign included Vlisco's own fashion looks, ATL media, the much love V-inspired magazine and a fully integrated digital campaign with online tutorials and sewing tips for consumers wanting to blossom as dress makers themselves.
Client/Employer: Vlisco | Concept: Angela Kilcoyne | Photography: Barrie Hullegie | Film Direction: Angela Kilcoyne & Remko Schnorr | Music: M-ost