FEREA is a high-end fashion brand, launched in 2016, for the woman who blends timeless style with attitude. Combining exquisite, natural materials, such as fur, leather, silks and wool, with expertise and craftsmanship, FEREA transforms timeless silhouettes into captivating and unique garments. FEREA required a captivating brand story to match the garments they are making. Brand values were developed as filters for all decision making and to focus the creative Dutch duo, behind this International brand, on achieving their strategic goals for the future.
Deliverables: Brand strategy, values and copy writing.
Client/Employer: FEREA