The Herald Tribune and several International newspapers were attributing growth in Africa to the rise of female entrepreneurs. Increasingly, African woman are taking the welfare of not only their families but their countries in their own hands. Vlisco Women's Month is a tribute to these women in Central and Western Africa who dare to dream and strive for a better life and continent. Key influential women were nominated as Vlisco ambassadors for their great work in the community. The campaign is for a month around March 8th - International Woman's Day, but the ambassadors reign for at least one year during which regular activities and events are undertaken to inspire others to follow their dreams. Vlisco also awards rising fashion designers with a fund and training to ensure their future success. It is claimed that this yearly campaign 'opened doors' for all participants to achieve even greater success in their businesses and charities. The positive effect is immense. For more details go to dream.vlisco.com.
Client/Employer: Vlisco | Strategy & concept: Angela Kilcoyne | Photography 2016: Alique | Film Direction 2016: Angela Kilcoyne & Tijl van Nijhe | Film Direction 2015: Angela Kilcoyne & Tijl van Nijhe | Music: Stainless Sound